Teardown

Teardown

Oct 18, 2026

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2 min read

Phitku turned ₹10 fitkari into a ₹200 crore brand

Issue #00 · The Teardown — the move, why it worked, and how to steal it.

Desi D2C Digest

Steal the playbook, not the budget. Twice-weekly teardowns for Indian D2C founders, every Tuesday and Friday at 8 AM IST.

© 2026 Desi D2C Digest · Air Media.

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