Paid-only · Tuesday & Friday, 8 AM IST
Twice-weekly teardowns of real moves by Indian D2C brands, with the steps and ₹ costs you can copy this week. No free tier, no filler, no ads for things you would never buy.
₹249 a month or ₹2,499 a year · UPI, cards and netbanking via Razorpay · Cancel any time
One Indian D2C brand, one move that worked. Where the growth came from, what it cost, the three things you can lift for your own brand. 8 to 10 minutes.
Three to five short plays we spotted this week: a WhatsApp flow, a bundle, a creator deal, an ad that is clearly working. Each with the ₹ and a copy-this line.
Every past issue, searchable, for as long as you subscribe. Steal from brands in your category before your next launch.
Best value · 2 months free
₹2,499 per year
One payment, 12 months of issues. 7-day full-refund guarantee.
Over 100 issues a year, about ₹24 each
Full archive access
Priority on reader-requested teardowns
GST invoice on request
Flexible
₹249 per month
Recurring via UPI Autopay or card. Cancel any time, keep access to month end.
Same issues, same archive
Cancel from your UPI app or by email
No lock-in
After paying, your paid access is switched on within a few minutes and a welcome email confirms it. Use the same email you want the issues sent to.
Yes. Razorpay checkout supports UPI (Google Pay, PhonePe, Paytm, any UPI app), credit and debit cards and netbanking. The monthly plan sets up a UPI Autopay or card mandate so it renews on its own.
Usually within minutes. Razorpay tells us the payment succeeded and we switch your email to paid automatically. If nothing arrives in 30 minutes, check spam and then write to us; we fix it the same day.
No. There is one free sample issue so you can judge the quality, and that is it. Keeping it paid-only keeps the teardowns honest and the inbox uncluttered.
Annual: full refund within 7 days of your first payment, no questions. Monthly: cancel any time and keep access to the end of the month. Details are in the Refund & Cancellation Policy below.
Yes, on request. Reply to your welcome email with your GSTIN and business name.
Write to us for team pricing; we set up each reader with their own email.
© Air Media · Desi D2C Digest · Bengaluru, Karnataka, India